Saturday, April 02, 2005

We trust hunky men who save babies

Léger Marketing mercifully omitted PR practitioners and lobbyist in their Profession Barometer (PDF doc).

Once again, firefighters score highest. Canadians literally trust them with their lives. Nurses, farmers, doctors and teachers come next.

Publicists come 18th on 20. It may be snobbish, but I refuse to think flacks are lumped with that category! C’mon, who do you trust more, a NGO flack or Michael Jackson’s publicist?

Canadian politicians end up at the bottom of the scale. An effect of the Gomery inquiry? Not really, they’ve always been there. Frankly, I think it’s sad given that many of them are hard-working, earnest people (disclaimer: yes, I’ve worked for some of these guys in a previous life.) Perhaps we should have a few firefighters running for office.

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