Saturday, March 12, 2005

The Tough guys at Qorvis

PR pro Jim Horton reports on a story by Atlantic Monthly magazine (subscription required) about a PR course for politicians and pundits who want to perform well in tough television insult contests such as CNN’s Crossfire and Fox’s The O’Reilly Factor. Horton’s horrified that a PR firm would offer such a course in verbal gun-slinging.

Qorvis Communications is indeed horrifying. Even though it's a relatively new player on the PR scene, it has left its mark:

  • Three associates quit in 2002, uncomfortable with representing the Saudi Arabia government in their U.S. PR efforts.
  • They use front groups such as the Alliance for Peace and Justice to covertly advance the cause of their clients.
  • just last December, three of its offices were raided by the FBI as part of an investigation under the Foreign Agents Registration Act.

Yep, those guys don’t play nice.

Source Watch entry for Qorvis Communications


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