Wednesday, March 02, 2005

Playing nice

Once again with the Ketchum/White House rent-a-pundit scandal, PR gets bad press and the PR blogging community is lamenting the fact that a few bad apples in the PR basket give a bad name to the rest of us.

To their credit, several PR pros are saying we need to identify the criminal elements among us and subject them to a good public shaming (not in such strong language but that’s the idea.)

Others still go the easy way: PR needs a PR campaign! By explaining to people what we’re all about they’ll understand us and get to like us. It’s being spinned a little like this:

"Most people working in PR are hard-working, ethical-minded people who work from their home, go to church and love small furry animals. The only crooks are the big shots like Ketchum and the Rendon Group. The rest of us seek to serve information services, not control them."
Yeah, well... good luck guys.

Actually, I had this "Most PR pros are good people" conversation on the blog of another PR practitioner last year. The argument went back and forth using the "comments" function, both points of view being displayed for all to see.

I didn’t think much of it at the time, but it’s rather ironic that once the conversation was finished the blogger erased the whole discussion (leaving the "you’re right, man!" comments of others). I’m not blaming him, it was just a natural thing to do: when you have control of a medium, you use it to your advantage.

2 Comments:

Anonymous Anonymous said...

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8:17 PM  
Anonymous Anonymous said...

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4:03 PM  

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